In the Ivy Park campaign, Beyoncé flaunts her new bob hairdo.

Bob-yoncé is her name.

Beyoncé debuted a new haircut as well as her red-hot Valentine’s Day designs for Ivy Park.

The 40-year-old singer poses in a flaming latex dress with a matching tiny puffer jacket and gloves, a baseball hat perched on top of her short new ‘do, in new ad photographs released on the brand’s Instagram account Sunday.

Beyoncé also wowed viewers in an exaggerated shoulder dress formerly worn by Troye Sivan.

One user remarked, “OK Bey Wintour,” comparing her haircut to Anna Wintour’s iconic hairstyle.

“IT’S GIVING THE COMPANY’S CEO,” wrote another.

The “Ivy Heart” collection will be available online on February 9 and in select stores the following day, as announced last week with Sivan, Karrueche Tran, and Tyson Beckford featured in the campaign.

A knit turtleneck, a furry heart-shaped fanny pack, and classic fitness pieces like snake-printed windbreakers, leggings, sneakers, and more are among the items available in the all-red-and-pink line. Prices range from $30 to $300 with sizes ranging from XXXS to XXXXL.

Leave a comment

Your email address will not be published. Required fields are marked *