
EXCLUSIVE: Hold onto your wigs, y’all, because the gossip just got NUCLEAR! Dave Portnoy—the man who knows where all the bodies are buried—is finally spilling the tea on the Alix Earle and Alex Cooper feud, and let us tell you, it is UGLY.
We always suspected this whole drama was deeper than just some passive-aggressive Instagram liking—and Portnoy confirms it! Sources say the tension between the two titans of the creator economy has been simmering for MONTHS, maybe years.
Get this: Portnoy went HARD on his own platform, not backing down from the viral rumors swirling around the internet. He’s not just talking—he’s pointing fingers, chile!
The biggest rumor swirling? That Alix EARLE snagged a lucrative Carl’s Jr. commercial slot that Alex Cooper was banking on! Can you BELIEVE this?!
But WAIT—it gets WORSE. Portnoy, speaking on the “Chicks in the Office” podcast, admitted he initially bought into the Carl’s Jr. narrative hook, line, and sinker. We’re told he initially thought that fast-food gig was the ROOT of all evil!
“I think that there’s a bunch of stories going around that people thought that the other one was jealous of the other one for getting in the Adam Sandler movie or the Super Bowl commercial,” Ria Ciuffo chimed in, confirming the air was THICK with jealousy surrounding Alix’s recent wins.
Listen, Alix has been booking BIG deals—the Super Bowl ad, that Paris Hilton spot, and even a cameo in Sandler’s ‘Happy Gilmore 2’! That’s a LOT for Alex Cooper to swallow, no matter how much she pretends she doesn’t care.
But Portnoy, the self-proclaimed Barstool boss, then dropped the BOMBSHELL regarding the *actual* handling of the beef. He didn’t just say they were beefing; he critiqued Alix’s alleged behavior!
Here’s the thing: Portnoy claimed that even if Cooper had been offered $10 MILLION, she would have turned down that Carl’s Jr. ad! That suggests the issue isn’t just about the money or the job—it’s about PRIDE and PERCEIVED disrespect!
We’re told that both creators shared the same publicist, Cait Bailey, which means this entire situation was a PR NIGHTMARE waiting to explode. Talk about a CONFLICT of interest!
Portnoy’s take? He implied that Alix Earle handled the fallout from this rivalry ABSOLUTELY terribly. He didn’t mince words, y’all—he said her actions were akin to handling something delicate like… dog s***!
That is some SERIOUS shade being thrown from one major player to another. This isn’t just petty drama; this is a full-blown industry CLASH!
The fact that they shared a publicist, Cait Bailey, is the real SHOCKING twist here. How do you manage two massive egos when they are actively trying to step on each other’s necks?
Sources say that when Portnoy initially spread the Carl’s Jr. theory, he was operating on bad intel, as he later admitted on the podcast referencing his own video.
But even correcting the source of the feud doesn’t change the fact that the behavior surrounding the feud was allegedly TRASH. Portnoy’s critique seems aimed squarely at how Alix managed the optics of her success versus Alex’s established reign.
Will Alex Cooper respond to Portnoy’s scathing assessment? Will Alix Earle fire back with a new TikTok clapback? We are WATCHING, waiting, and ready for the next volley in this ABSOLUTELY MESSY war of the influencers!




