Beliebers are officially on high alert. Justin Bieber, now 31, has left fans increasingly concerned after shifting his focus away from music to merchandise collaborations—all while displaying behavior that’s raising serious eyebrows about his mental wellbeing.
The pop sensation, who hasn’t released an album since 2021’s Justice, appeared alarmingly gaunt during a recent shirtless Instagram Live session that sent his fanbase into a frenzy. With hollow eyes and a noticeably thinner frame, Bieber’s appearance only amplified existing concerns about his state of mind.
The plot thickened when eagle-eyed fans noticed wife Hailey Bieber, 28, had seemingly unfollowed her husband following the troubling livestream. Though Hailey quickly dismissed the unfollow as a technical glitch, skepticism remains—especially after the couple’s eyebrow-raising restaurant near-miss.
In a bizarre sequence of events, Hailey dined with BFF Kendall Jenner at a popular hotspot on Saturday, only to make a hasty exit minutes before Justin reportedly arrived to eat alone. This peculiar timing has fans questioning if the power couple is experiencing more than just Instagram glitches.
Amid the swirling personal drama, Justin pivoted attention to business on Thursday by unveiling a new brand collaboration featuring hoodies, sunglasses, phone cases, and shoes. The announcement, while showing a more composed Bieber, did little to satisfy fans hungry for new music.
“Bro dropping everything instead of an album,” lamented one frustrated follower, while another pointedly noted he’s “Doing everything but releasing the new album.” The sentiment echoed across comment sections with pleas for musical content growing increasingly desperate from his devoted fanbase.
Some optimistic fans tried to see the silver lining, with one commenting, “Not you all thinking he was crashing out and he drops a new clothing brand and hopefully a new album soon!”
Justin’s recent social media activity has included several concerning admissions about his mental state. In one particularly raw post, he confessed, “I think I hate myself sometimes when I feel myself start to become inauthentic.” He added, “Then I remember we’re all being made to think we’re not enough but I still hate when I change myself to please people.”
These vulnerable statements follow earlier confessions about struggling with “anger issues” and feeling like “a fraud” and “unworthy”—posts that have only intensified fan concerns about the star’s emotional wellbeing.
Despite the relationship speculation, some dedicated fans spotted what appears to be a new tattoo during Justin’s livestream—”H-22″—seemingly a tribute to Hailey’s initials and November 22 birth date. The fresh ink sits prominently among his extensive collection, potentially signaling his continued devotion to his wife despite public turbulence.
The couple, who welcomed son Jack Blues earlier this year, have presented contrasting images to the public. While Justin shares occasional heartwarming family moments, including recent father-son photos, the juxtaposition with his concerning behavior and separate outings from Hailey leaves fans uncertain about their relationship status.
As worry mounted over Justin’s disheveled appearance, his representatives issued a statement to TMZ last month firmly denying rumors of substance abuse. “The recurring narrative that Justin is using hard drugs is absolutely not true,” the rep stated, insisting the performer is “in one of the best places in his life.”
According to the statement, Justin is actively parenting his newborn son, focusing on creating new music, and has experienced a “very transformative” year that included ending “several close friendships and business relationships that no longer served him.”
For the artist who skyrocketed to fame at just 13 with his viral hit “Baby,” this extended musical hiatus represents an unprecedented pause. Four years have now passed since his last album, leaving fans increasingly impatient for new material from the once-prolific hitmaker.
While his representatives claim new music is in the works, Bieber’s recent focus on merchandise collaborations and his visible personal struggles have left many wondering if and when the pop star will return to his musical roots—and in what state of mind he’ll be when he does.
As fans continue to decode each social media post and public appearance for clues about Justin’s wellbeing, one thing remains clear: the concern for the artist behind the brand is genuine, with many hoping he’ll find stability in both his personal life and musical career soon.