Kim Kardashian has had a busy week, and it’s only Monday.
The teaser for her family’s highly anticipated Hulu show “The Kardashians” was released first, followed by the announcement of Skims’ new swimsuit range.
Kardashian, 41, announced on Twitter and Instagram that her brand’s first-ever swim line will be released on Friday, March 18, and shared several photos of herself modeling the sultry looks.
“I’ve really wanted swim for a really long time,” the celebrity told Business of Fashion about her company’s latest launch.
Despite the fact that Kardashian’s company – now valued at $3.2 billion after its Series B fundraising round, according to BoF – carries many other categories like as shapewear, loungewear, cotton essentials, bras and underwear, swim is currently the most-searched category on Skims’ site.
“You’ve asked, we’ve listened,” she captioned an Instagram carousel unveiling the collection.
Skims Swim will debut with 19 mix-and-match styles, including long-sleeved crop tops, bike-short unitards, and, of course, Kim’s signature triangle tops, which she has worn numerous times. Kardashian explained that she created pieces in the style of “legos” to allow buyers to create their own sets.
The range of sizes from XXS to 4X will be offered, with prices ranging from $32 to $108.
The bikinis come in seven solid hues, including skin-toned alternatives that Skims consumers prefer, as well as more vibrant options like cobalt and periwinkle.
Kardashian had previously appeared in a handful of the swimsuits without tagging them on Instagram, but she has since returned to make sure everyone knows they’re Skims.
The line will be offered online and in a pop-up in Miami, with pop-ups in Los Angeles, Japan, and Dubai to follow.
Skims Swim is designed to transition “from day to night, poolside to pool party, the beach, and more,” according to a press statement.
Kardashian acted as the collection’s fit model and personally tested all of the fabrics. Let’s only hope the finished product isn’t as bad as her sister Kylie Jenner’s bikini venture.