
EXCLUSIVE: Y’all, grab your popcorn because this drama just went FULL FAST FOOD! We’re hearing whispers that the feud between Alix Earle and Alex Cooper is SO toxic, even major corporations are taking shots across the bow.
Get this—Carl’s Jr. has officially thrown their ENTIRE weight behind Alix Earle amidst her VERY public fallout with the Call Her Daddy queen. Can you BELIEVE this?!
Sources say Carl’s Jr. dropped a statement confirming their loyalty, calling Earle the ‘best in the business at post-game recovery.’ OUCH. That’s a direct dig at Cooper, chile!
We’re told the fast-food chain stood by their Super Bowl campaign girl, praising her ‘authentic style’ after all the online BEEF has been swirling. They are NOT scared of Alex Cooper’s massive reach, apparently.
But WAIT—it gets WORSE. This whole saga reportedly stems from a supposed rivalry over big-ticket opportunities, including that very lucrative Carl’s Jr. gig! The speculation has been RAMPANT.
A company spokesperson told TMZ on Wednesday, April 15, that Earle was the ‘perfect fit for our campaign’ while acknowledging ‘plenty of beef circulating online lately.’
Remember when Alix and Alex were thick as thieves? They teamed up when Cooper launched the Unwell Network, signing Earle as the first hire last August. It looked like the perfect power duo!
Then came the silence… the distance… and now, full-blown SHOCKING shade being thrown by a major brand! We need a timeline, people!
Now, let’s talk about Dave Portnoy, the Barstool Sports ringmaster, who is NEVER afraid to spill the REAL tea. He jumped into the fray to address the rumors about the Carl’s Jr. commercial being the genesis of the entire split.
Portnoy admitted he might have been WRONG about the origin story, but his recounting of Cooper’s supposed feelings is pure GOLD. Listen up, y’all!
We’re told Portnoy recounted Alex Cooper telling him, ‘If I had a gun to my head and 10 million dollars in a bag, I would not have done that Carl’s Jr. ad.’ That’s a POWERFUL statement, isn’t it?
So, Portnoy suggests that even if she was offered a BAG—millions—she would turn down the Super Bowl spot? Is this about professional integrity, or is it pure, unadulterated jealousy? We think we know the answer!
The drama intensified when Earle started liking shady videos targeting Cooper online. That’s the digital equivalent of throwing a chair, people!
Cooper, finally breaking her silence on Monday, April 13, dared Earle to address their beef head-on. She wants smoke, and now Carl’s Jr. is handing her the lighter!
The rumors about jealousy over the Carl’s Jr. ad and even Alix’s cameo in Adam Sandler’s Happy Gilmore 2 have been swirling like a dust devil. Us Weekly reported on the Super Bowl ad speculation, but Portnoy is trying to clean up the narrative.
But Portnoy’s defense of Cooper not wanting the ad feels… convenient. Is he protecting his friend, or is this just another layer of smoke and mirrors?
Here’s the thing: Alix Earle is clearly winning the brand wars right now. Carl’s Jr. is backing her, and they saw ‘record-breaking results’ from their campaign with her. That’s a major win when your former mentor is throwing shade!
We need to know what *really* happened behind closed doors when the cameras were off. Was it the money? The spotlight? Or did one of them realize the other was just too much competition?
This feud is far from over, and with major brands now weighing in, we expect fireworks at the next influencer event. Stay tuned, because this story is getting MESSY!






